To take stock of the 20-year presence of Disneyland Paris is to confirm the lasting contribution it has made to the French economy and to the growth of Eastern Ile-de-France
The results of the study demonstrate the creation of a key tourist hub in Eastern Ile-de-France surrounding Disneyland Paris. Conducted on behalf of the Inter-Ministerial Delegation assigned to the Euro Disney project in France, co-funded by the Local Planning Authority for Marne-la-Vallée Sector IV and the Euro Disney Company, and covering the period from 1992 to 2012, the study highlights the growing contribution made by this hub to France’s tourist appeal, to the production of added value to its economy, to job creation and to the growth of Eastern Ile-de-France. The study’s results also give some idea of the site’s strong potential in terms of territorial development at a time when Greater Paris is starting to become a reality.
Disneyland Paris is taking part in a long-term development project for Eastern Ile-de-France. The investments made and the deals that have been struck with institutions and local authorities since the site opened have helped the emergence of a European-scope tourist destination and the development of a genuine urban hub in Val d’Europe.
“By succeeding in mustering €7b in investment, the partnership between the authorities and Euro Disney has for twenty years encouraged harmonious, balanced development throughout the area. Thanks the September 2010 Amendment to the Agreement, allowing the launch of a fourth phase in development, this positive process will continue and thus contribute in a major way to meeting housing and job needs,” says Euro Disney Inter-Ministerial Delegate Daniel Canépa.
As the leading destination in Europe and the fifth hotel centre in France, Disneyland Paris plays a vital role in the region’s business by generating permanent activity both up and downstream in other sectors. According to the study, the company has generated €50b in direct and indirect added value, as well as €37b in tourist revenue over the past 20 years.
Moreover, the study shows that Disneyland Paris business provides on a yearly average a living for the equivalent of 55,000 direct, indirect and induced jobs in France, and has generated close to 20,000 jobs in Seine-et-Marne over the past 20 years. On the basis of the destination’s current business performance, this means that over a 20-year period, for every job at the Disney hub, there are 3 jobs created elsewhere in France. Accordingly, Disneyland Paris has become the leading single-site employer in the Ile-de-France Region, and the leading private-sector employer in Seine-et-Marne.
“Now that Disneyland Paris has reached its 20th anniversary, the results of this contributions study reflect our successful assimilation within an area that Euro Disney has been helping develop for 25 years. They also demonstrate the success of our strategy and illustrate Disneyland Paris’ sense of social responsibility in spheres such as lasting employment and the sustainable development of a given area,” states Euro Disney SAS Chairman Philippe Gas. "The study will now lead us to go even further and to continue innovating as part of our partnership with the French Government, in keeping with our approach towards the ongoing growth of our tourist destination, and in a wider sense of Eastern Ile-de-France.”
“For Disneyland Paris to establish in Marne-la-Vallée has amounted to an unquestionable growth engine, increasing the population in Val d’Europe from a few hundred to 30,000 in 20 years. In addition, it represents an interesting flagship product to businesses, including those with no direct relation to Disneyland Paris. Thus major groups like Bic or Canon subsidiary Océ France have settled in this appealing area. Growth prospects as previously mentioned should continue at the same pace and lead to a twofold population increase and business development over the next twenty years,” explains EPAMARNE/EPAFRANCE Managing Director Vincent Pourquery de Boisserin.
20 YEARS OF CONTRIBUTION IN FIGURES:
- 250 million visits
- €50b in added value to the French economy
- €59b spent in France by Disneyland Paris visitors during their visit
> including €37b spent in France by foreign Disneyland Paris visitors
> representing 6.2 % of total currency revenue from tourism in France
- €7b in investment
- 55,000 jobs generated yearly
- 1 Disneyland Paris job generates close to 3 jobs elsewhere in France
- 5th hotel centre in France
- Close to 5% of the 76.8 million tourists who came to France in 2010 visited Disneyland Paris
- 9.4% of the total hotel nights in Ile-de-France and 69.5 % of those in Seine-et-Marne in 2010